Analysis
This text shows its message and purpose through the form, structure and language that it had used throughout the entire text. The form of this text is shown through the way that it is written. As this text is written as a letter by starting off with “Dear Stranger,” which also shows the audience that this letter is written to. We also learn from this text being a letter that the author, Richard Branson, is trying to spread his message of happiness to other people. We learn that this letter is addressed to anyone that may be going through a hard time and is meant to make them feel better. The text is also written in multiple different small paragraphs which show each different topic and how it is divided up in order to be the most effective in spreading the author's message of happiness. We see that the author had used the first small paragraph in order to talk to the audience and state what the purpose of the letter is and in the second small paragraph Richard Branson discusses what has happened in his life that makes him have ethos as he is a credible source as he states that “I’ve confronted my biggest fears time and time again.” This shows how the author is showing that he is a reliable source and knows exactly what he is talking about. The letter also has a somewhat informal voice throughout the text as throughout the text Richard Branson had multiple small sentences such as “Be healthy” in order to help out the reader and give them advice in an informal and relatable tone.
The structure of this text also shows the purpose and direction that this letter is going. We see this through the use of the first and second tenses in order to spread the advice to the readers by showing personal information that makes Richard Branson reliable. We see this as in the second paragraph Branson says “I certainly have been throughout my 66 years.” While talking about being stressed. The use of the first tense allows us to see this personal experience of Richard Branson. By using the second tense we see how he is trying to reach the audience of anyone that may be stressed and try to help them live happier lives. We see the direction of the advice that Richard Branson is giving as he uses very suggestive language to try and convince the audience to live their lives and not follow what everyone else believes is happy. We see this as Branson stated “Be loving, be grateful, be helpful, and be a spectator to your own thoughts.” This quote shows the advice that Branson is giving to the audience and the way that he had written this entire letter. The audience of this letter is directed towards the stressed people in life who are finding trouble finding happiness. We see this as Richard Branson did not direct this letter towards a single person by starting the letter off with “Dear Stranger,” which shows this letter could be towards anyone.
The language used in this text also shows the direction and purpose of the text. The language had set a tone throughout the text by using statements like “Be around your friends and family.” Statements like this give off a very grateful and appreciative tone that is spread throughout the entire text and deeply impact the purpose of the text. The lexis used also helps develop the text as Richard Branson had used words like “consciously” which shows how Richard Branson is focused on the mental health and happiness of the audience as he also has the entirety of the letter directed towards the audience with small pieces relating to himself and his happiness. This vocabulary that he had used also states what makes him feel happiness as he states “It’s the smile on a stranger’s face, the smell of rain, the ripple of a wave, the wind across the sand.” This uses imagery in order for the audience to picture and imagine what makes Richard Branson happy. This also sets up the audience with examples of things that can make themselves happy as many people can experience happiness from experiencing these same things. The imagery is also used throughout the text when he is explaining how the audience can find and experience happiness.