The text that we were given shows many examples of form, structure and language which shape the overall message and purpose of the text. The author of the text is trying to explain his exploration of life in rural America and in this excerpt we learn of Joe's Country Store and the people that run the store. The text does a great job of describing the store and the mood that is seen throughout the store and the family that runs it.
The form of this text is very unique as it is a text from Roads to Quoz, An American Mosey by William Least Heat-Moon, and simply tells a story of what William Least Heat-Moon was experiencing while exploring rural america. This would explain why the text had used an informal tone throughout the text because he is just describing exactly what had happened. For example when William had said “My fare in such a grocery is often the sandwich of several names: in western Pennsylvania people may call it a zeppelin (after the shape of the stubby loaf).” This shows the informality that is used throughout the entire text in order to describe the author's experience. The author had used an informative tone in order to get the story across because he was trying to tell other people what it is like in rural america. The author had also written this text in first person because he was describing his own experience and was able to use descriptive imagery as he had come across the store.
The structure of this text is divided into four large paragraphs, all of which have lots of imagery to describe the scene. This also allowed the author to put some quotes and conversation that had occurred while they were in the shop. For example the author said “'You might be interested in this,' she said, and handed me a pamphlet of historical highlights of the village. 'We've got pictures too, if you want to see them.'” This not only shows the quote but also shows the text being informal as she says ‘We’ve got’ instead of ‘We have’ or any other formal way of talking. The text is also in chronological order in order to describe the entirety of Joe’s Country Store. The text uses strong imagery such as describing the ‘slant front glass case’ which the family had served sandwiches from as soon as the author had entered the store to ‘mud and stink’ that Old Man Susquehanna had left behind.
The language used throughout the text had been used in order to show imagery. For example the author had said “and into my short loaf Pat stuffed green peppers, banana peppers, pepperoncini, pimiento olives, Greek olives, sliced tomatoes, chopped lettuce, two kinds of sharp cheese and a good shot of black pepper held in place with olive oil and vinegar.” This shows the level of imagery the author had used to describe his sandwich. The author had also used multiple quotes in the text in order to explain what they had said to him upon his arrival. The author had also used a lot of long sentences in order to describe each scene. For example the author had said “To everyone's sorry, that's what he did in the historic hotel, the lone building once giving Lanesboro the appearance of a village rather than a mere collection of several houses around a general store.” These types of sentences allow the reader to feel a deeper understanding of the author's point of view. The author had also used a very informal tone in the language he had used by describing the history of objects, when it was not needed.